The screenshot below is what I bought. This is Sony's latest NEX-5 series camera. For $328 I wonder if this was a misprint? Regardless, they honored the price.
This second screenshot is the same thing, as advertised the next day! This second price is pretty good, too, if you find some of the filler items in the box to be beneficial. For me, only the second battery (a generic worth about $15) and the 32gb memory card (worth about $22) are worth keeping.
What I have done is put the "pancake" 16-50mm zoom on it, which I already own. This makes a wonderful alternative to a compact camera. I've tested the 16-50mm lens against my go-to compact camera, the Panasonic LX5 and found that the 16-50 outperformed the LX5 at all common focal lengths and F-stops. This testing was done on another Sony camera, the NEX-6; however the sensor is the same on both the NEX-6 and NEX-5R.
How will I use this camera?
At least for now, the NEX-5R and 16-50mm pancake zoom will be slotted as my "grab" camera. I have a small padded fanny pack that is a perfect size for the camera with lens attached, spare battery, and the auxillary flash. I do have one concern ... if any of my kids see me wearing a fanny pack, I'll never hear the last of it. haha.